Manager/Senior Manager - Brand Communication - Telecom

Manager/Senior Manager - Brand Communication (only Female Candidates)

To ensure effective development and execution of marketing communication and brand strategy programmes, including visual design and sponsorship activities and other inputs in line with the overall marketing strategy

Key accountabilities :

Strategic :

- Budget planning and controlling-A&P Budget - Planning Controlling / Execution. Maximise SOV with minimum SOE

- New town launch plan - Ensuring Proper planning and control over activity during new town launch

Operational :

- Coordination and communication-Interdepartmental and Agency-Marcom - Conception / Agency brief / Execution / tie ups / coordination with departments and agencies.

- Planning and execution control for all type of BTL and ATL activities-Creative Planning & Micro detail in execution for all ATL & BTL activities. Media Planning / Events / Marketing Programmes / trade marketing / Publicity / Visibility - In shop, Out shop, Signage and Outdoor

Innovation & change :

- Analyze the demands of markets, study the consumer's psychology, study market fluctuations, prepare marketing communication strategies accordingly to deliver effective brand management initiatives

Communication :

- Brand equity measurement and Brand Custodian-Brand equity for service and organization and reflected thru research scores like Indica, ATP etc. Brand Custodian. All touch points - Employees / Trade Partners / Internal Dept / Consumers / vendors