Manager - SEM/PPC - Internet Marketing Optimization Firm

Role : Manager SEM / PPC

Location : Gurgaon

Our Client is an Internet marketing Optimization Company providing search engine optimization (SEO) services, pay-per-click (PPC) advertising management, SEO-friendly Web design and information architecture, and social media and conversion rate optimization services. They are also the creator of the award-winning SEOToolSet- and its acclaimed SEO training course.

The Client has been a top search engine optimization company since 1996 .Headquartered in US the client has global locations in Switzerland, India, Japan and Brazil.

Recently Indian Operations was ranked the #1 Enterprise SEO company in India by an independent authority on search vendors.

Job Description :

- Setting up campaigns

- Work on software like the Google ad words editor

- Creating attention catching ads

- Advanced Keyword Research and selection - Use the Google Keywords tool

- Continuously monitor opportunities for new keywords and negative keywords

- Identify the most appropriate landing pages that convert

- Implement campaign conversion tracking

- Focusing on the major PPC network providers and achieving the greatest market share gains

- Calibrating, cleaning-up, modifying and expanding existing PPC campaigns and providing strategic guidance for improvement of bidding strategy, budget ideas and performance metrics

- A/B testing with different ad creatives and landing pages to improve CTR

- Manage bids on a day to day basis - optimize the spend and ranking

- Defining where to geographically show your keyword-targeted ads

- Developing an ongoing custom online advertising strategy and supporting new traffic

- Improving PPC-related quality scores

- Monitoring results and making recommendations on an ongoing basis to continually enhance account performance, site performance and ROI

- Staying informed on new and emerging technologies, trends and opportunities for market share expansion for our clients in their verticals

Qualifications :

- Bachelor's degree or higher (preferred)

- Google Adwords certification (preferred)

- To perform this job successfully, an individual must have a history of performing each essential duty satisfactorily.

- The requirements listed below are representative of knowledge, skill and/or ability required.

- Ability to read, analyze and interpret general industry articles, SEOToolSet reports and legal documents.

- Ability to understand and navigate through most pay per click engines.

- Ability to read, understand, and enhance PPC bids and content through the use of Analytics data.

- A/B and multi-variate experience a plus.

- Ability to respond to common inquiries or issues raised by clients and their extended staff.

- Ability to write reports, business correspondence and conduct conference calls.

Tools and equipment to be used, but not limited to :

- Google Adwords Editor

- Google Analytics

- Microsoft Excel

- Google Keyword Planner

- Google Display Planner