We have an Opening for "Search Engine Optimize Manager" with a Leading Media Brand.
- Sustainably increase non-paid (search + referral) traffic
- Create & Execute SEO roadmap - incl. product interventions
- Work with editorial/content teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
- Implement product features end-to-end (wire-framing, design, tech, testing) that will support SEO
- Configure and maintain tools like Google analytics, Google Webmaster Search Console, Comscore, Crazy Egg, Google Tag Manager
- The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills
- A deep understanding of mobile SEO
- Understand business problems and define technical solution to the problem
- Conducting regular competition analysis and recommending plan of action - should master the details of competitive landscape.
- Working closely with Engineering, Research, Quality Assurance, Design and Marketing teams to create synergies leading to a high quality product.
- Defining and analyzing product metrics regularly, and use the learning for product innovations and improvements.
- Creating product specifications documents and conducting product specification reviews with key stakeholders such as Engineering, Quality Assurance, Design & others.
- Ensuring timely delivery of projects through proper planning, scheduling and execution
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