Manager - Search Engine Optimization - Internet/Online

Objective : Enhance online visibility, drive organic traffic, and optimize digital presence for a hospitality brand with club, lounge, bar, and cafe chains in India and abroad.

Keyword Strategy and Optimization :

- Develop and implement a comprehensive keyword strategy aligned with the hospitality industry, specific locations, and brand offerings.

- Optimize website content, meta tags, and other on-page elements for targeted keywords.

Content Management :

- Oversee the creation of high-quality, relevant, and engaging content for the website, blog, and social media platforms.

- Ensure content aligns with SEO best practices and resonates with the brand's identity.

Technical SEO :

- Conduct regular SEO audits to identify and address technical issues affecting website performance.

- Collaborate with the IT team to implement technical improvements, such as site speed optimization and mobile responsiveness

Local SEO and Geo-targeting :

- Develop and execute strategies to enhance local search visibility for each club, lounge, bar, and cafe across different locations.

- Implement geo-targeting techniques to attract local customers and boost footfall.

Link Building :

- Create and execute a robust link-building strategy to acquire high-quality backlinks from relevant and authoritative sources.

- Foster partnerships with influencers, local businesses, and industry publications to enhance link profile.

Analytics and Reporting :

- Utilize analytics tools to track and analyze website performance, user behavior, and keyword rankings.

- Prepare regular reports with actionable insights and recommendations for continuous improvement.

International SEO :

- Tailor SEO strategies to suit the diverse international markets where the brand has a presence.

- Research and stay updated on global SEO trends and algorithms.

Social Media Integration :

- Collaborate with social media teams to integrate SEO best practices into social platforms.

- Optimize social media content for search engines and ensure consistency across online channels.

Competitor Analysis :

- Conduct thorough competitor analysis to identify opportunities and stay ahead of industry trends.

- Adjust SEO strategies based on competitive insights.

Mobile SEO :

- Optimize the website for mobile users, considering the increasing prevalence of mobile search.

- Implement mobile-friendly design and ensure a seamless user experience on various devices.

Performance Metrics :

- Increase in organic search traffic.

- Improvement in keyword rankings.

- Enhanced online visibility and brand awareness.

- Progress in local and international SEO initiatives.

- Growth in high-quality backlinks.

- Reduction in technical SEO issues.