Manager - Search Engine Optimization

- Basic SEO Onpage and Offpage techniques

- Meta tags, heading tags, alt tags etc

- Keywords research and analysis

- Competition benchmarking and market research

- Advanced SEO and Content optimization including Schema Optimisation, Rich texts and JsonLd techniques

- Analytical SEO

- Fair understanding of Webmaster tools and its functioning

- Ability to find out problem areas and relevant solutions for it

- Google News optimisation

- Complete understanding of how Google News functions and parameters that effect the ranking in Google News

- Types of Sitemaps

- Understanding of Google publishing center guidelines and its implementation

Content Optimisation:

- Complete understanding of content freshness, relevancy and accuracy

- Capability to work around trending topics

- Extremely good understanding of Onpage content optimization

- Capabilities to get work round keeping the content fresh and around trending topics

Analytics and Reporting:

- Ability to create custom reports and dashboards in GA

- Fully aware of Google Analytics working and implementation

- Ability to create reports and generate analytical data for management

Mobile App:

- Deeplinking with the web pages

- Optimisation of app pages and Website

- Google DFP experience is a must for us