Manager - Salesforce Effectiveness - Pharma

Manager Salesforce Effectiveness

Main Accountabilities:

Sales Analysis and Reporting:

- Analyze sales data (primary, secondary, channel inventory, near expiry etc.) to identify trends, gaps, and opportunities

- Generate regular reports on sales performance metrics

- Provide insights and recommendations to improve sales strategies - potential mapping, target setting, Resource Deployment etc.)

CRM and Technology Management:

- Oversee the implementation and utilization of CRM tools

- Ensure accurate and timely data entry into the CRM system

- Train sales personnel on CRM best practices and usage

- Effort analysis (Call Average, Coverage, Customer Segmentation, Activities etc.)

Collaboration and Communication:

- Work closely with sales, marketing, finance, medical, training and other departments to align sales strategies with business goals.

- Communicate effectively with the sales team to ensure clarity and alignment.

- Facilitate regular meetings and discussions with the sales force

Market Research and Competitor Analysis:

- Prepare competitor analysis and market benchmark close collaboration with marketing teams to stay informed about industry trends and competitor activities.

- Use market insights to propose/refine sales strategies and approaches.

Sales Incentive:

- Designing and management of sales incentive plans

The role requires occasional travel:

Key Competencies:

- Strategic Thinking, Analytical Ability, Leadership, Communication, Customer Focus, Innovation, Adaptability

Experience and Qualifications:

Education:

- Bachelor's degree in business administration, Marketing, Pharmacy, or a related field. MBA or advanced degree preferred.

- Proficiency in CRM software and sales analytics tools.

- Excellent communication and interpersonal skills.

- Ability to work collaboratively and lead cross-functional teams.

- Strong project management skills.

- Proficiency in CRM tools and Analytics software like Power Bi

- Proficient in MS Office Suite (Excel, PowerPoint, Word).

- Experience in SAP reports will be preferred