Manager - Sales Promotions

Job Purpose:

- The Sales Promotions Manager is responsible for overseeing GT (General Trade) - Key accounts sales, particularly focusing on Star outlets.

- This role involves driving growth, managing promotional and sales support activities, and ensuring effective execution of initiatives to enhance both top-line and bottom-line figures for this channel.

Responsibilities:

Growth and Visibility:

- Drive growth and enhance visibility in Star outlets.

- Achieve targets for both top-line and bottom-line figures within this channel.

Sales Development Activities:

- Design and implement local sales promotion activities to stimulate market performance.

- Lead IT initiatives and ensure compliance within the sales function.

- Spearhead distribution expansion efforts to widen market reach.

Promotional and Trade Marketing:

- Oversee all promotional and trade marketing activities within the region.

- Coordinate with the marketing team at the Business office and the sales teams in the region to align strategies and objectives.

Point of Contact:

- Serve as the primary liaison between the marketing team and sales teams in the region.

- Ensure effective communication and collaboration to drive initiatives forward.

Support Structure:

- The role is supported by a team of trained Field Executives who will assist in executing the outlined initiatives across the region.

Skills and Qualifications:

- Proven experience in sales promotions and trade marketing.

- Strong understanding of key account management and sales development.

- Excellent communication and organizational skills.

- Ability to drive growth and manage multiple projects simultaneously.

- Proficiency in IT systems relevant to sales and marketing functions