Manager - Sales & Marketing - Retail

RESPONSIBILITIES :

- Develop and execute B2B marketing plans, initially in South India, that could include, amongst other channels, Pay Per Click ( PPC ) campaigns, participation in industry conferences and events, webinars, and website updates

- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum returns

- Coordinating marketing campaigns with sales activities using different marketing channels for maximum visibility

- Identify market trends and needs to effectively facilitate the prioritization and execution of revenue driving and innovative product initiatives

- Initiate export sales by interacting with, and developing overseas buyers or merchant exporters

- Train and prepare a sales team of 10-15 to achieve budgeted targets

- Preparation of budget and reviewing performance results and making recommendations for future actions