Manager - Sales & Marketing - Market Research Services

Job Description:

Sales/Business Development

- Primary responsibility will be to support the department in Sales and Business Development Initiatives

- Develop Sales Strategies and Client Engagement

- Create comprehensive sales plans aligned with company objectives and market conditions. Generate Sales for the Department by Onboarding New Clients which are agnostic of geography and sector

- Achieve Sales target allocated Individually and to the team

- Identify key market segments and prioritize efforts based on potential revenue opportunities.

- Prepare detailed proposals and presentations for prospective clients.

- Collaborate with internal teams to ensure proposals are customized and compelling

- Follow up with client post-sale to ensure successful implementation and address any concerns.

- Monitor sales performance against targets, providing regular reports to management.

- Adjust strategies and approaches based on performance data and feedback.

Lead Generation and visibility Activities -

- Design targeted outbound lead generation campaigns, leveraging market research and analysis.

- Initiate contact with prospects through various channels, including cold calls, emails, and in-person meetings.

- Develop and refine messaging to resonate with different target audiences.

- Analyze campaign results, identifying areas for improvement and opportunities for optimization.

Operational Responsibilities

- Plan, Guide, Execute and review market research engagements including Market assessment, Commercial Due diligence, GTM Strategy, survey and others.

- Shall be involved in guiding team members in carrying out diverse industries' market research,

- Formulating entry and growth strategies and assessing cost-benefit analysis.

- Should be able to conduct primary surveys/interviews and bring in required attendees for same.

- Preparing reports, chronicles, publications, etc from a visibility perspective.

- Identifying opportunities of events (Webinars, Seminars, speaking engagements, etc.) managing such event preparation, etc. along with team and directing team efforts for a successful event engagement.

- Provide thought leadership internally and externally

People

- Translate and communicate broader practice strategy into a team vision and goals to align the team and sets priorities to achieve objectives

- Establish a strong team culture by inspiring others through passion, integrity, and appreciation.

- Build and create your own hierarchy in the team and develop second line of leaders for effective sales and marketing operations

- Create opportunities to drive impact by leveraging each person's strengths to build high performing teams.

- Manage diverse teams within a highly inclusive team culture where team members feel supported, respected, challenged, included and engaged.

DESIRED CANDIDATE PROFILE:

- An MBA from top-ranked institution with 8 to 10 years of post-qualification experience with core experience in Market research services

- Exceptional interpersonal, team building, and communication skills

- Ability to generate sales on its own

- Demonstrated ability to write clearly, succinctly, and in a manner that appeals to a wide audience

- Ability to build consensus and foster change in ambiguous settings

- Sense of responsibility to self, team, and client

- Proven experience effectively prioritizing workload to meet deadlines and work objectives

- Drive, tenacity, client-focused and results-oriented