Manager - Sales & Marketing - Food/FMCG

Job Description :

- Manager Sales & Marketing with ONLY from FMCG Food or Ready to eat Food or Instant Food or Staples industry

- A Post Graduate with 10-12 Years of relevant experience

- Should have been in Leadership role for atleast 3 -4 Years

- Someone with experience in Brand Strategy => launching the Food Brand => Go to Market => branding => Category

- Landscaping SKU wise, Geography wise understanding of Brand / Category => Sales & Profits

A well rounded experience in Sales and Marketing :

- Accountable for achieving the sales revenue target for the brand along with having P&L responsibility, through products categories, channels of trade.

- Driving growth and profitability of the brand through collaboration with various stakeholders.

- Responsible for expanding the brand share while closely working with category team and other stake holders to increase channel share for the Brand.

- To establish the said brand as a prominent competitor in its category and achieve the target sales.

- Understanding of marketing mix (pricing, market shares, velocities, margins and other key metrics)

- Driving Brands thru MT, GT, Modern Trade

- Brand Development and Activation

- Develop and execute all brand marketing mix elements - including product, packaging, communication (traditional media + digital + PR) and flawlessly execute of all marketing initiatives.