Manager - Sales & Marketing - FMCG/Retail

- Export Sales target achievement

- Ensures achievement of primary and secondary targets for the designated region

- Channel Management - Defines the distribution structure and ensures distribution effectiveness.

- Ensures service effectiveness for all channels handled (grocery, chemist, key accounts).

- Commercial control - Keeps control over sales and distribution expenses.

- Ensures adherence to financial disciplines and controls.

- Sales planning and analysis - Forecasts and plans sales

- People Management - Ensures sales force effectiveness by managing, motivating and developing personnel.

- Ensures adherence to norms and discipline in the zone.

- Ensures effective planning and execution of trade promotions and activation plans at regional level.

- Ensures effective merchandising plans are formed and executed.

- Identifies micro-marketing opportunities and executes the same.

- Miscellaneous - Coordinates with other departments