Manager - Sales & Marketing

Job Description:

Function: Marketing - Brand Management, Online Marketing.

Marketing , Brand Management, Market Research, Social Media Marketing, Digital Marketing.

Responsibilities:

- Collaborate with product development teams to ensure alignment between marketing strategies and product offerings.

- Develop and implement strategic marketing plans to achieve company objectives and KPIs.

- Drive brand consistency and messaging across all marketing channels and touchpoints.

- Manage and lead a team of marketing professionals, providing guidance, coaching, and support as needed.

- Manage the marketing budget effectively, allocating resources efficiently to maximize results.

- Stay abreast of industry developments and best practices, continuously seeking opportunities for innovation and improvement.

Campaign management:

- Implement marketing campaigns across digital channels (e.g, social media, search engines) and crypto-specific platforms to achieve user acquisition and engagement goals.

- Monitor and analyze campaign performance, making data-driven adjustments to maximize results.

Market research:

- Perform market research to understand trends, user needs, and competitive landscape.

- Use insights from analytics to inform marketing strategies and improve campaign effectiveness.

Media partnerships:

- Cultivate and maintain relationships with media partners, advertising agencies, and vendors.

Social media management:

- Oversee social media accounts, including Twitter, LinkedIn, and Telegram, to enhance community engagement and brand visibility along with crypto-specific social media platforms such as Farcaster and Debank.

- Closely work with the Community team to identify key concerns, capture insights, and foster a positive online presence.

- Assist in managing relationships with key opinion leaders (KOLs) and influencers to boost brand awareness and credibility.

Event and partnership support:

- Assist in organizing and promoting community events, webinars, and other marketing activities.

- Contribute to co-marketing efforts and collaborations with integrated DeFi partners, L2s, and broader industry partners.

Reporting:

- Monitor key performance indicators (KPIs) and prepare reports on marketing activities and results.

- Present findings and recommendations to the leadership.

Requirements:

- 5+ years of experience in marketing management roles, with a track record of successfully executing marketing strategies and campaigns.

- Strong team management skills, with the ability to motivate and inspire team members.

- Excellent analytical abilities, with proficiency in data analysis tools and techniques.

- Creative thinker with a strategic mindset and a passion for innovation.

- Experience with brand and content marketing.