Manager - Sales Excellence - FMCG

Job Role:

The Sales Excellence Specialist will be responsible for driving efficiency, productivity, and effectiveness within the sales organization. This role focuses on optimizing sales processes, enhancing sales performance through analytics, and providing strategic support to achieve business objectives.

Key Responsibilities:

1. Sales Process Optimization:

- Develop, implement, and refine sales processes and best practices to ensure consistency and efficiency.

- Identify bottlenecks and recommend process improvements to enhance the sales cycle.

2. Sales Analytics and Reporting:

- Analyze sales data to identify trends, performance gaps, and opportunities for improvement.

- Prepare and present regular sales performance reports and dashboards for leadership.

- Monitor and track KPIs such as revenue growth, win rates, pipeline health, and customer acquisition costs.

3. CRM Management and Training:

- Oversee CRM system usage and ensure accurate data entry and management.

- Conduct training sessions for the sales team on CRM best practices and sales tools.

4. Strategic Support:

Collaborate with sales leaders to define sales strategies and goals.

Support go-to-market planning and execution for new products or services.

Conduct competitive analysis and provide insights for sales strategies.

5. Performance Management:

- Establish performance metrics and benchmarks for sales teams.

- Design and implement incentive programs to drive high performance.

- Partner with HR and sales leadership to conduct training programs and upskilling initiatives.

6. Collaboration and Stakeholder Management:

- Act as a liaison between sales, marketing, and other cross-functional teams to ensure alignment on objectives.

- Drive initiatives that enhance collaboration and communication within the sales organization.

Requirements

Key Skills and Competencies:

- Strong analytical and problem-solving skills with a data-driven mindset.

- Expertise in CRM platforms (e.g., Salesforce, HubSpot) and sales enablement tools.

- Proficiency in Excel, Power BI, or other data visualization tools.

- Excellent communication and presentation skills.

- Ability to work in a fast-paced, dynamic environment with a focus on continuous improvement.

Qualifications:

- Degree in Business Administration, Marketing, or a related field. MBA preferred.

- Minimum of 7 years of experience in sales operations, sales excellence, or a similar role