Manager - Sales Development - FMCG/Retail

Manager - Sales Development

Responsibilities:

Sales Transformation:

- Lead the transformation of the sales organization to align with business goals and market opportunities.

- Implement Sales Force Automation (SFA) tools to optimize sales processes and improve sales efficiency.

- Develop and execute programs aimed at enhancing sales capabilities and effectiveness across all channels.

GTM Strategy Development:

- Create and manage forward-looking Go-To-Market (GTM) strategies tailored to different sales channels (general trade, e-commerce, retail).

- Analyze market trends and customer needs to build winning GTM structures that drive differential business growth.

- Collaborate with cross-functional teams to ensure seamless execution of GTM strategies

Channel Management:

- Oversee the development and performance of various sales channels, ensuring alignment with overall business objectives.

- Develop strategies to optimize channel performance and customer engagement.

- Monitor and report on sales performance, identifying areas for improvement and growth.

Sales Capability & Effectiveness:

- Design and implement training programs to enhance the sales team's skills and capabilities.

- Measure and track the effectiveness of sales initiatives, making data-driven decisions to optimize sales outcomes.

- Foster a culture of continuous improvement and innovation within the sales team.

Program Management:

- Manage and lead sales programs from conception through execution, ensuring alignment with business goals.

- Coordinate with stakeholders to ensure programs are delivered on time and within budget.

- Evaluate program success and implement lessons learned for future initiatives.