Manager - Sales & Brand Strategy - Real Estate

Desired Candidate Profile:

1. Person who has sound understanding of real estate's key terminologies, definitions, basic RERA guidelines related to project that are used in day-to-day working.

2. Fair understanding of current projects (the candidate is handling) in terms of inventory, pricing, offers and key financials of project.

3. In depth understanding of marketing concepts.

4. Good understanding of marketing mediums - ATL, BTL, Digital, events.

5. Sound knowledge of digital marketing is important.

6. Budget management.

7. Agency and vendor coordination/management.

8. Brand management- Should have good understanding of creative and communication.

9. Liaison with creative agency for all type of marketing collaterals including brochures, Op doc, standees etc.

10. In depth understanding of branding material used, its quality execution and so on.

11. Analytical mind - walk-in, leads, booking analysis - customer profiling, segmentation, targeting.

12. Lead and walk-in generation through 360-degree marketing activities.

13. Suggest strategies to push sales and accordingly do campaign planning and execution.

14. Customer experience & Site experience management.

15. Call center training, quality audit, pitch etc.

16. Work very closely with sales team on ground, understand challenges in project sales, collect market intel, map consumer expectations and provide insights to management.

17. Regular competition visit, mapping, analysis, present reports and insights to management.

18. Comfortable with travelling - (extremely important).

19. A team player, work closely with sales, design, engineering, CRM, estates, finance.

Educational Qualification and Experience:

1. MBA with majors in marketing with 5 to 10 yrs of experience

2. Hands on experience in MS Office tools.