Manager - Sales - Air Conditioners/Refrigeration/Consumer Durables/Consumer Electronics

A dynamic and results-driven Distribution Sales Manager for Residential ACs, Freezers to oversee sales and distribution activities across Africa and SAARC (South Asian Association for Regional Cooperation) countries. The ideal candidate will have a proven track record in sales management, distribution network development, and channel partner engagement within the HVAC (Heating, Ventilation, and Air Conditioning) industry.

Key Responsibilities:

1. Develop and execute strategic sales plans to achieve sales targets and expand market presence across Africa and SAARC regions.

2. Identify, recruit, and manage distribution partners, dealers, and channel sales representatives to ensure comprehensive market coverage and effective product distribution.

3. Establish strong relationships with key stakeholders, including distributors, retailers, contractors, and consultants, to drive brand visibility and increase sales opportunities.

4. Provide ongoing training, support, and motivation to distribution partners and sales teams to enhance product knowledge, sales techniques, and customer service capabilities.

5. Monitor market trends, competitor activities, and customer feedback to identify opportunities for product improvement, pricing optimization, and market expansion.

6. Collaborate with marketing teams to develop promotional campaigns, advertising materials, and product launch strategies tailored to local market preferences and consumer behaviour.

7. Analyse sales performance data, track KPIs (Key Performance Indicators), and prepare regular reports to assess sales performance, identify areas for improvement, and recommend corrective actions.

8. Manage budgets, forecasts, and expenses related to sales activities, ensuring efficient resource allocation and cost control measures.

9. Represent the company at industry events, trade shows, and conferences to enhance brand visibility, expand network connections, and explore business development opportunities.

10. Ensure compliance with company policies, industry regulations, and ethical standards in all sales and marketing activities.

Qualifications:

- Overall experience (7-10+ years with at least 5+ years handling business in Africa)

- Minimum Bachelor's degree in Business Administration and/or Engineering, or related field;

- Proven experience in sales management, preferably within the HVAC industry or related sectors like Consumer Appliances.

- Strong understanding of distribution channel dynamics, market trends, and consumer behaviour in Africa and SAARC regions.

- Excellent communication, negotiation, and interpersonal skills with the ability to build rapport with diverse stakeholders.

- Strategic thinker with a proactive approach to problem-solving and decision-making.

- Proficiency in CRM (Customer Relationship Management) software, Microsoft Office Suite, and data analysis tools.

- Willingness to travel extensively within assigned territories.