Manager - Retentions Marketing - D2C Wellness

Job Description:

We are looking for a Retentions Marketing Manager for a series A funded D2C Wellness Brand.

Reports to - GM Marketing

Job Profile:

- Retention Marketing

- Setup campaigns in marketing automation tools like WebEngage, Netcore, Optimove

- Automate communication sequences using Email, SMS, WhatsApp, push notifications

- Strategy & Execution

- Generate revenue through repeat purchases, cross-sell, upsell to online customers

- Setup rule-based customer journeys for e-commerce customers

- Analytics

- Nurture B2C customer base using monthly cohorts analysis

- Segment & retain customers using RFM analysis

- Intuition & data-driven approach to analyze consumer behavior and drive actions

- Analyze transaction data, curate consumer insights to retarget across channels, products

- Analyze campaign & website transaction data to build consumer journey

Requirements:

- 5+ years experience in B2C ecommerce, SaaS, digital & analytics companies

- Deep expertise in customer retention, loyalty, app engagement, repeat purchases (mandatory)

- Strong analytical mindset with data driven decision making

- Highly digital tools savvy to drive performance