Posted By
Posted in
Sales & Marketing
Job Code
1359047
Setup campaigns in retention marketing automations tools using Email, SMS, WhatsApp, Push Notifications. Retain, upsell, cross sell to customers acquired through website sales
Strategy :
- Accountable for repeat purchase revenue using CRM & communication sequences
- Drive customer lifetime value [LTV] to maximize ROAS
- Conduct customer segmentation to build sets of target audiences & cohorts
- Plot product wise customer journey and build what-if workflows based on user-action
Execution :
- Setup drip marketing campaigns in Clevertap, WebEngage, Netcore or similar tools
- AB test copies & creatives to increase open & click rates and content engagement
Analytics :
- Nurture B2C customer base using monthly cohorts analysis
- Segment & retain customers using RFM analysis
- Analyze campaign & website transaction data to build consumer journey
Candidature requirements :
- 4+ years experience in B2C ecommerce, SaaS, digital & analytics companies
- Hands on experience with Clevertap, WebEngage, Netcore or similar tools [Mandatory]
- Deep expertise in customer retention, loyalty, app engagement, repeat purchases, CRM
- Strong analytical mindset with data driven decision making
- Highly digital tools savvy to drive performance
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Posted By
Posted in
Sales & Marketing
Job Code
1359047