Manager - Retention Marketing - D2C eCommerce

Retention Marketing Manager - D2C/Ecommerce client

JOB TITLE: Retention Marketing Expert

JOBTYPE: Permanent-Full Time

LOCATION: Bangalore

Reporting to: COO

RESPONSIBILITIES:

- Marketing calendar: Thought-through planning of sale events throughout the month

- Identifying problem statements for the business through data analysis and user insights

- Designing communication and offer constructs (coupons and cashbacks) for various cohorts

- End-to-end PnL management for the CRM team

- Driving growth in revenue and ARPU through most efficient strategies (keeping the cost in check)

- Experimentation, personalisation and automation using various marketing tools - Clevertap, Segment, MoEngage Branch, Facebook, Google and other internal platforms

- Merchandising and home-feed management on app, m-web and desktop web.

- Keeping a check of repeat DAUs and conversion funnel to identify optimisation opportunities

- Proposition development through concept testing for various marketing campaigns

- Creating briefing and debriefing with the design and content team

- Monitoring the NPS scores and coordinating closely with the CHC team

- Ensure timely plan flawless execution of all CRM campaigns through different channels - SMS, Email,

- Push Notifications, In app marketing, Outbound Calling, etc.

- Track the performance of the campaigns on a daily basis & take corrective measures wherever required

- Working closely with the Tech, Category, Payments, Loyalty, Brand and Digital marketing teams to come up with the best outcomes for the users

SKILLS & EXPERIENCE:

Qualifications:

- 4-6 years of Retention or Digital Marketing experience, preferably in E-commerce or D2C industry

- Creative thinking & good analytical skills

- Proven record of partnering cross functionally to create personalized customer experiences

- Exceptional communication skills & stakeholder management experience

- Brings a consumer-centric mindset to all projects

- Hands-on experience on MS Excel, business related reports /MIS

- Prior experience of working in high growth start-up is a plus