Manager - Retail Marketing - Jewellery

RESPONSIBILITIES:.

- Strategically seeding the brand as a new choice and way to shop jewellery in the region.

- Identify relevant channels of communication (local relevant media) that would reach the TG and give them a compelling reason to visit the boutique.

- Plan and implement BTL activities (Seeding and engaging activities) to drive new walk-ins to the boutique through alliances and being present at key touch points within the catchments.

- Monitor the enrichment of CRM for better understanding of customers and planning delight, reactivating dormant customers programs for old customers.

- Creating top of mind recall as a luxury brand in the respective cities by providing inputs to the brand team on relevant media and positioning.

- Keeping a track of luxury buyers spending behaviour, media consumption patterns and activities, constantly feeding the same to the brand team.

- Conduct objective evaluation of the various marketing & PR campaigns and activities (ATL and BTL) and suggest way forward in planning new campaigns.

- Maintain awareness of market trends in the luxury retail space and understand forthcoming customer initiatives.

- Keep track of key promotional activities by the competition.

- Study needs and behaviour of the customers and identify reasons for their purchase / nonpurchase.

- Identify opportunities of improvement in the existing retail experience for the customers (VM, service etc.

- Planning and executing trunk shows in key feeder markets across the main store location.

- Ensure smooth retail operations and compliance to company way of life.

- Recruitment of retail staff and people management.

- Continuously work with the product team and giving feedback on customer preferences on products and price points to ensure a targeted conversion for the brand.

- Ensuring the retail team is motivated and delivers a compelling customer experience that creates a benchmark in the industry.

- Ensuring Adherence to all company policies.

- Defining clear KRA's for boutiques managers and mentoring them to deliver the targeted revenue.

KEY DELIVERABLES:.

- Ownership of overall of the retail business for the region.

- Innovate new mediums of communication that specifically target the relevant TG.

- Ensuring data collections of customers are done in a detailed manner in the CRM.

- Conception & execution of events in store & out which has a strong connect to the luxury segment as the brand's guidelines.

- Building alliances with relevant brands in the luxury space.

- Ensuring team motivation and morale is always high to deliver best customer experience.