Manager - Retail Marketing

Purpose of the job:

To support the retail operations through marketing interventions aligned to the store initiatives and requirements; leverage store interface to gain customer insights and effectively communicate the brand message

Role & Responsibilities:

- Drive Retail Marketing activities from the launch of new stores to pushing sales in existing stores;

- Plan and execute marketing activities to create excitement around an opening of new stores and bring out the uniqueness of each store.

- Monitor and analyze overall sales, average bill size, average bill value, etc. for existing stores;

- Work closely with retail operations and suggest marketing interventions such as events and promotions to boost footfalls and handle lean periods.

- Coordinate with VM team as required to align look of the stores to promotions/events.

- Liaison with analytics agencies to mine customer data from Voyager as well as loyalty programs

- Utilize the customer insights to design retail marketing initiatives for the target customer group and measure effectiveness of the same

Desired Qualification: MBA in Marketing or equivalent degree

Desired Experience Profile: 5+ years of experience in a brand/ advertising/marketing role in retail / FMCG / similar industry