Manager - Retail Branding - Consumer Durable

The position is primarily responsible for specific operational and functional responsibilities and projects as assigned and the successful execution for retail branding.

Key Responsibilities

1. Retail Management

- Design/Develop/Implement Programs/Communication that Ensure the product is in stock and Tracking distribution and sales performance on monthly basis.

- Region wise /Brand wise /Channel Category wise communication tool development for new launch and consistent performance of existing brands.

- Work to develop trade communications - traditional and digital.

- Provide feedback to management on new product launches or re-launch initiatives.

- Coordinating the creation and delivery of marketing materials and content.

- Creating trade marketing plans for individual products and product ranges.

- Manage various shop in shop concepts.

- Develop new retail formats (ROI based models)

2. Activities

- In-Shop visibility, manage retail formats and over view the maintenance of Signanges.

- Responsible for Preview Management.

- Implementation of Display contests & Basis brand calendar and assimilating inputs & proposals from assigned regions.

- Responsible for annual & monthly sales support activities including support for major national BTL in-store activities, new initiatives & launches.

- Monitor implementation of POS as per target channel.