Manager - Public Relations - Retail

Primary Accountabilities :

- Draft press releases, pitches, case studies, and media summaries

- Build relationships with new media contacts and maintain relationships with existing contacts / PR agencies / Internal Corporate team

- Manage media requests in a timely and professional manner

- Pitch story ideas and content to media

- Ensure all communication is cohesive with the brand image

- Track and analyze media coverage to inform future campaigns

- Measure PR program impacts using regular reporting

- Organize, schedule, and prepare key leaders for press interviews

- Coordinate with various agencies for Awards & recognition 3rd party companies / events