Manager - Public Relations - FinTech Startup

Key Deliverables :

- Develop the PR strategy, goals, tactics for both brands individually

- Develop media relations strategy, seeking high-level placements in print, broadcast and online media

- Direct social media team to engage audiences across traditional and new media

- Manage the PR agency end-to-end

- Leverage existing media relationships and cultivate new contacts within business and industry media

- Manage/Set-Up media inquiries and interview requests presented by the agency on a monthly basis

- Coordinate all public relations activities

- Create/Enhance content for press releases, byline articles and keynote presentations and any other PR content

- Monitor, analyze and communicate PR results on a quarterly basis

- Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.

- Build relationships with thought leaders to grow industry awareness

- Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them