Manager - Public Relations - Computer Hardware

PR Manager - Computer Hardware

The role is to drive the development and implementation of a focused PR strategy, proactively communicating the agreed messages to target media across the country.

1. Media Reviews (pitching, sample rotation /ROI, ensuring bios updates, delivering review guides, product details, comparison reviews, coordinating with logistics for sample dispatch/collection)

2. Tech Influencer Relationships and Content

3. Managing Media and Tech Influencer Preview Meets

4. Media Interactions / Story responses for questionnaires / Responding to media queries / Interviews

5. Press Release Schedule in sync with Local Sales & HQ / Drafting when needed

6. Content Checking / Generation for all PR material and requirements

7. Quarterly Business Review presentation (PR Part)

8. Product Launch PR Execution and Agency management as and when required

9. Monthly exposure reports, Share of Voice reports and EMS updating

10. Monthly newsletter content

11. PR strategy and execution

12. Managing agency KRA's

13. Management of product launch and momentum campaigns, including briefings with a key press, organisation of press tours, and management of product review program

14. Liaise with partners for impactful PR activities