Manager - Public Relations - BFSI

Manager - Public Relations

Job Description:

As a key member of the corporate communication team, you will be responsible to drive and execute strategies that will establish the company's corporate brand, talent brand and consumer brand image and position in the market leveraging media.

The role requires a strong focus on strategies to increase visibility and influence and to support the achievement of operational goals. Effective relationship building, strategic communications and partnerships.

Responsibilities:

1) Lead and manage external agencies - PR agency, measurement and news tracking agency to plan, develop and execute strategic public relations initiatives to achieve tier 1 visibility in media.

2) Liase with internal stakeholders to create messaging that help create a favorable positioning for the organization.

3) Actively manage and pursue press relationships with various media outlets to gain intelligence and create positioning opportunities featuring FG in media through news articles, panel discussions, jury opportunities, speakerships etc.

4) Develop a calendar for external speaking engagements for key personnel and assist in the preparation of speeches/messages/narratives for senior executives.

5) Assist management in strategic messaging creation of Annual Report, filing award entries and upkeep of corporate collaterals.

6) Support crisis and business continuity communications.

7) Implement feedback mechanism and track metrics to measure communication goals and effectiveness.

8) Manage media trainings and media interactions for FG, act as a trusted Qualification and Experience Requirement.

- Education MBA/Specialization in Public Relations and Communications experience.

- Master's degree from an accredited university in Communications, Public Affairs.

- Significant management experience in mass communications and/ or public relations with atleast 6-8 years of experience working with leading PR agencies, corporates in the Corporate Communication function.

- Exceptional research, writing, editing, verbal and interpersonal communication skills.

- Demonstrated ability to manage reputational risk.

- Proven record of forging strong and effective relationships with internal stakeholders and media.

Must have skills:

1) Must have 6 to 8 years of strong PR experience.

2) Good media connects.

3) Proven track record of relationship management.

4) Good written skills.

5) Ability to comprehend media nuances and emerging trends.