- Responsible for planning and managing Radio/Video campaigns to promote SME's Products (Music Release, artist and other IP- s).
- Identify and negotiate strategic commercial collaborations of content/artists across television and radio networks.
- Provide television and radio networks with integrated marketing solutions that are clutter-breaking and ensure high market visibility for content/artists.
- Develop the alliance strategy, execute strategic plans and drive revenue-growth through music & new media association.
- Utilize consumer insights to set up innovative lines of revenue generation.
- Develop a distinct brand identity and value for the company which is endurable and leads to a position of a preferred medium, amongst all key constituents.
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