Manager - Product Marketing - Technology - IIM/ISB/FMS/MDI

Product Marketing Manager (Preferably from Tier1 colleges)

Job Overview:

Constructn.ai is seeking an experienced Product Marketing Manager to join our team. The successful candidate will be responsible for developing and executing effective product marketing strategies to drive awareness, adoption, and revenue growth for our automated construction monitoring solution.

Job Responsibilities:

- Develop and refine product positioning, messaging, and value proposition to appeal to target customers and differentiate the solution from competitors.

- Design and execute product marketing strategies that increase awareness, adoption, and revenue growth solution.

- Create effective marketing content that communicates the value proposition of products and services to potential customers and sales enablement materials to help the sales team effectively communicate their value.

- Plan and execute marketing campaigns that drive new customer acquisition, go-to-market strategies for new product launches and feature releases.

- Collaborate with cross-functional teams including product management, sales, and customer success to identify and prioritize target markets, customers and ensure consistent and effective messaging across all customer touchpoints.

- Conduct market research to gain insights into customer needs, pain points, industry trends and competitive landscape.

- Monitor and analyse key performance metrics such as website traffic, conversion rates, and customer acquisition cost, and use the insights to make recommendations for optimization.

Job Requirements:

- MBA degree from a top-tier college.

- 5+ years of B2B product marketing experience, preferably in the technology industry

- Strong knowledge of marketing principles and tactics.

- Proven track record in developing and executing product marketing strategies that drive revenue growth & experience in creating and executing go-to-market strategies.

- Excellent written and verbal communication skills

- Strong analytical and problem-solving skills.

- Ability to work independently and manage multiple projects simultaneously.

- Ability to collaborate effectively with cross-functional teams.

- Knowledge/ experience of the construction tech industry is a plus