Manager - Product Marketing - SaaS Segment - IT

Product Marketing Manager

Location: Bangalore

Experience: 5 - 8 years

MUST HAVES:

- 5 to 8 years of experience in Product Based Marketing, SAAS companies

- Expert in Content Writing

- Experience in GTM or Go to Market strategies

KRA

- Understands buyer personas and their journey, segments the market and priorities targets with a good product-need fit

- Develops a deep understanding of the solutions to build and execute its Go To Market (GTM) strategy and commercial activation plan

- Working with SMEs and Product Managers, builds the core messaging and positioning for solutions by converting technical features into simple, customer-specific outcomes

- Independently creates compelling content (presentations, brochures, fact sheets, case studies, videos, web pages, blogs, PR) that differentiate the solutions

Requirement:

- Good market research and inferencing skills

- Terrific content writing skills that illustrate solution value simplistically

- Manage multiple senior stakeholders from an individual contributor, leadership by influence position

- 5-8 years of Product Marketing experience

- MBA preferred, technology and life sciences industry knowledge helpful