Manager - Product Marketing - SaaS - Collaborative Marketing Firm

Role Introduction

We are looking for a passionate and seasoned digital marketer to join our team in Pune. You must be an analytical thinker, able to test and experiment aggressively to find winning tactics and strategies, relying purely on numbers to optimize and expand existing marketing channels to acquire and retain customers. You should be able to observe, analyze, interpret and present the stories behind the wins and losses through the digital marketing channels.

Scope & Responsibilities

- Build, develop, and deliver strategic omni-channel marketing plans across paid media, owned media and earned media

- Drive frameworks for performance-driven branding

- Be the subject matter expert, particularly in the areas of digital marketing and CRM

- Hands-on capability to create campaign landing page using 3rd party tools and optimize the experience using A/B testing to maximize response rates

- Continually monitor current marketing trends, new technology solutions, and competitive strategies and then translate them into new marketing ideas

- Develop a strong understanding of differences in marketing strategy across verticals and geos and influence GTM for the same

- Ensure meaningful & tangible value is delivered through a mix of best-practice solutions, skills, capabilities, and original thinking

- Identify hypothesis and develops test strategies to collect key data points and measurements to develop marketing best practices and product roadmap

- Optimize marketing performance through customer journey mapping, customer insight development, transformational roadmaps & blueprints and value case development

- Maintain media plans including changes, budgeting, execution, reporting, optimization and invoice reconciliation

- Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance to the marketing goals

- Communication to team and management on project development, timelines, and results

Role Requirements :

- Have a Bachelors degree, ideally in engineering discipline and 5+ years of Channel Planning or equivalent, including Digital Marketing Conceptual and execution knowledge

- Strong exp with channel planning (Paid Media, Earned Media & Owned Media)

- Experience with Ad Operations - Building campaigns across channels, building campaign specific landing pages & response rate optimizations via A/B Testing

- Strong Exp with Google Ads and Facebook

- Experience with Programmatic, Email marketing & Linkedin is a huge plus

- Have strong analytical skills and ability to relate results to Campaigns Performance objectives, providing a basis for measurement of the digital activities

- Have superb problem-solving and analytical skills and impeccable business judgment.

- Have excellent communication and interpersonal skills, with the ability to be personable yet persistent

- Have an appetite for Risk and should be a strong decision-maker

- Have the ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving marketing goals

- Have high levels of integrity, autonomy, and self-motivation

- Have excellent analytical, organizational, project management skills including demonstrated ability to think end-to-end, manage long-term projects and manage multiple projects simultaneously