Manager - Product Marketing - SaaS

Designation: Product Marketer

Details:

Looking to recruit a Product Marketer to ideate & execute marketing strategies to increase awareness and adoption of our SaaS platform. An ideal candidate should be passionate about product marketing, emerging digital products and driving new market penetration strategies. Savvy about user personas, design thinking & new category creation along with the ability to translate technical IP into user-level benefits are crucial. A hands on product enthusiast coupled with people & marketing skills to collaborate with cross functional teams would be a great fit.

Responsibilities:

- Product positioning - Develop product positioning and messaging that resonates with customers and enables OnlineSales.ai to create a new category in the prospects- minds

-Content Strategy - Drive innovative content ideas for a variety of platforms and measuring the effectiveness of content strategy

- Market, customer, and competitive analysis - Be the expert on the customer, the industry trends, and the players in the market

- Sales enablement - communicate the value proposition of the product portfolio to the sales team and develop the sales tools that support the selling process

- Demand generation - Own the strategy & marketing programs to drive product demand (aka sales qualified leads)

- Evangelism - Champions thought leadership & category ownership across multiple offline & online forums

- Customer Communication - Own the product messaging & communication through out the lifecycle of the customer - from pre-sales to sales to post-sales

Requirements:

- Super savvy about product positioning, design thinking & emerging digital products

- Amazing story-teller - especially where the technical IP is translated superbly into user facing benefits

- Data geek - Analytics, measurements & data driven decisioning comes natural.

- Prior experience of driving go-to-market strategies, especially in global markets would be a plus

- Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail

- Team player - collaborating with cross-functional teams & proactively fixing any process-gaps to deliver the desired output

- Self-driven individual with hands-on-execution capability as well as long term business planning

- Feel like you would be a good fit- We would love to hear from you!