- Market intelligence. Be the expert on customers
- Know the competitors
- Product positioning - create messaging that resonates with targeted buyers and improves sales channels and marketing materials
- Collaborate with content marketing to develop content journeys to educate new customers
- Develop a marketing plan for the products with the marketing team
- Assess the effectiveness of the marketing programs
- Be the primary thought leader for the products
- Have 3+ years of experience as a Product Marketing Manager (B2B SaaS)
- Minimum 5-6 years of Marketing experience
- Ability to work successfully with little guidance and comfort navigating ambiguity
- An attention to detail and eye for quality
- An analytical mindset and natural curiosity in tracking performance to learn, iterate and improve.
- Strong communication skills and ability to document and present work to cross-functional teams.
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