Manager - Product Marketing - Luxury Retail

Product Marketing Manager - Luxury Retail

Job Description :

- The product marketing manager will be responsible for overseeing the creation and execution of promotional campaigns for key products.

- This individual will have a keen understanding of the product's target audience, and in-depth knowledge of relevant product features and customer benefit for the key product features.

Client Details : Our client is India's first and foremost name in luxury retail and has a 40 year old legacy in the market. It has one of the largest retail networks in the country and is present in almost all major cities.

Description :

- Marketing program guidance : In conjunction with the Product Manager, the Product Marketing Manager outlines the product positioning which articulates the value proposition. This is further detailed in the communication which links each feature to a customer-oriented benefit.

- Marketing expert : In conjunction with the marketing communications team, the Product Marketing Manager's goal is to bring awareness to your product through content such as social media, copywriting, and blogs/website.

- Supporting sales : Retail sales team convinces customers to buy your product; they generate market push. To do so effectively, retail team need great tools. For example, they often need good product catalogs, playbooks, product making content and photoshoot, a solid product presentation, and a compelling demonstration

- Supporting After sales : Customers purchase value is very high, hence the need to take care of the product. PMM role involves working very closely with the service team, and help build content that enables customer to understand maintenance and help build a lasting and meaningful relationship.

Profile :

- Prior experience in brand & product marketing for only luxury retail brands is a must (5-9 years experience)

- MBA from tier 1/2 institutes are preferred

- Stellar interpersonal skills is a must

- Having a customer centric mindset is key

Job Offer :

- Get a chance to lead the product marketing piece

- Get a chance to grow with one of the biggest brands in the space

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Srinjoy Sen on +91 80 6826 6861.

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