Responsibilities Include:
- Drive key product launches within the relevant customer segment and industries.
- Acquire deep insight into the markets with respect to customers, trends, and competition.
- Leverage key customer insights and data to develop accurate, relevant, and impactful messaging, and work with internal teams to ensure its implementation across all channels.
- Create go-to-market collateral, sales material, and competitive intelligence information to drive demand and enable the sales team; partner closely with cross-functional teams to deliver launch and campaign assets.
- Turn customers into key evangelists; manage customer reference pipeline, leveraging the existing customer base to speed the sales cycle.
Summary Skills and Qualifications:
Product Marketing, Understanding the Customer/Markets, Analyst Relations, Competitive Analysis, Sales Planning, Team Collaboration.
Requirements:
- 5 years of product marketing for enterprise software solutions. Transportation Management is preferable.
- 3+ years of relevant Supply Chain industry experience.
- Energetic evangelist with a passion to drive market adoption of our products.
- Strong collaborator and self-starter with the ability to assess and respond to competing and changing priorities.
- Flexible and adaptable to changing priorities and deadlines.
- Presentation skills to communicate complex subjects to C-level executives, including public speaking.
- BA/BS required or equivalent in marketing/communications related discipline.
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