Manager - Product Marketing - IT

- Driving the go-to-market strategy for the company's ever-evolving product. You would be the in setting the GTM strategy for different markets and ensuring their flawless execution

- Understanding new markets, customer personas, geographies, products and competition and delivering actionable intelligence to the product, sales and other departments to maintain our competitive edge

- Engaging with partners, sales team and influencers to drive awareness and product demand. This will include collateral development, marketing events, and digital marketing activities.

- Collaborating to deliver high quality, high performing campaigns, assets, and activities that generates sales, and builds market share

- Owning Customer Marketing activities to continually educate our users about the product and company to increase user engagement, product adoption and retention

- Measuring the results/ metrics of marketing activities to enable data driven decisions on future marketing campaigns

- Lead product marketing strategy & execution for the enterprise, including new product and partner launches

- GTM planning: Quarterbacking go to market activities for marketing teams and enabling campaign

- Drive lead generation efforts across Linkedin and other platforms to drive sales growth

- Identify the right channels and ecosystem of partners to ensure company reach to the right audience and drive conversion

- Uplevel the content used - proposal templates, client case studies, product fact sheets and competitive positioning

- Direct and channel B2B positioning, messaging and audience segmentation leveraging market and competitive research

- Create and maintain assets including but not limited to solution briefs, videos, presentations, blogs, email copy, and campaign copy

- Work collaboratively with product management, corporate marketing, and sales enablement to deliver assets, content, and training

- Perform funnel analysis, identify optimization opportunities, and take appropriate action with a cross organisational team

- Identify and write customer success stories

- Maintain competitive intelligence on the area(s) of product you support

- Actively look for ways to help company achieve its product marketing goals

- Drive efforts for building market awareness, pipeline / demand, as well as revenue