Manager - Product Marketing - IT

Product Marketing Manager

Location : Mumbai

Experience : 4 - 8 Years

Function : Sales & Marketing

Vacancy : 1

Job Description :

Roles and Responsibilities:

- Conceptualize and execute go-to-market strategy, generate demand, enable sales team, create metrics, measure them and scale the product. In short own the growth of the product.

- Market, customer, and competitive analysis - Be the expert on the customer, the industry trends, and the players in the market. Understand how the product is used by our customers.

- Demand generation - Develop the strategy for and manage the marketing programs (Inbound and Outbound) that drive awareness and organic demand.

- Product releases - Assist with the product roadmap, plan and lead go-to-market activities and create strategies for feature discovery

- Product messaging and positioning - Develop product positioning and messaging that resonates with customers and differentiates Engagely in the market

- Gather and continually evaluate customer insights through surveys, behavioural data, and Customer Care interactions. Be expert on customers- how they buy and their buying criteria

- Planning and organizing webinars and online/offline product demonstration to push leads into the pipeline

- Managing the process of creating thought leadership content pieces like white papers, case studies, blogs, research reports, testimonials and other content collaterals for web-based marketing.

- Ensuring regular media coverage through PR programs, customer interviews, customer wins, etc

- Work with sales to understand the sales cycle such as buyer personas, sales motions, and adoption barriers.

- Work with a cross-functional team to streamline the sales cycle.

- Support the broader field marketing, Integrated Marketing, and Comm team to ensure messaging and content adoption across multiple marketing & GTM channels and programs

What to bring:

- MBA with relevant experience in Saas products marketing (4-7 years of exp.)

- Strategic and analytical mindset with demonstrated ability to simplify complex concepts and articulate uniquely differentiated value propositions to both technical and business audiences

- Strong problem-solving skills and willingness to roll up one's sleeves to get the job