Manager - Product Marketing - IT

Product Marketing Manager

About the Job : Product Marketing

- DotPe is on a mission to help digitize every offline business and become a single platform for everything a business needs. DotPe has built products to help merchants go online and manage and grow their business. Over the last 30 months, we've digitized merchants across categories and scale - and enabled them to see a tangible impact on their business.

- We are looking to onboard a Product Marketing Manager on the team for our next phase of growth. The product marketing manager will work on educating the users on the products that we build and will play an instrumental role in driving the adoption. You'll be working cross functionally across all departments and have full ownership of marketing the entire suite of products.

- You'll be working for a well-established, stable company that is backed by the most prominent investors.

- You'll have the chance to make an impact across all end users of the web and mobile applications.

Key Responsibilities :

- Plan & manage the execution of go-to-market strategy for our Products Refine and update messaging and collateral

- Understand the market, target customers, their needs, the competition landscape to identify growth opportunities and build thought leadership.

- Representing the customer voice in product development, marketing and all related communications.

- Create personalized messaging and positioning for DotPe' product, features, partnerships, and communicate the same to our customers and prospects to enable awareness and demand generation

- Create Product-specific content and materials catering to different decision makers to showcase our Products and support offerings.

- Train the sales and customer success teams on product and support offerings, and create related training materials

- Develop and produce market research that shows our products and services relative to competitors

- Develop compelling content in collaboration with internal stakeholders that will help drive customer engagement

Requirements :

- Audience engagement with product marketing content

- Passion for analyzing products, customers, and market dynamics

- Funnel/ Demand Generation/ Sales conversion

- Extraordinary organizational skills with the ability to manage multiple priorities and meet deadlines- Ability to pick up new tools and concepts

- Communication aptitude coupled with the ability to create compelling narratives for our product

- Data driven with keen creative capabilities

- Prior expertise in creating customer centric engaging content from product and technical features

- Strong collaboration across teams