Manager - Product Marketing - IT

Manager - Product Marketing

Job Description:

- Market Research and Analysis: Conduct comprehensive market research to understand customer needs, competitive landscape, and emerging trends in the PaaS space.

- Positioning and Messaging: Develop clear, compelling, and differentiated product positioning and messaging that resonates with target audiences.

- Go-to-Market Strategy: Lead the planning and execution of go-to-market strategies for new product launches and feature updates, collaborating closely with product management, sales, and marketing teams.

- Content Development: Create and oversee the production of high-quality marketing collateral, including product brochures, case studies, whitepapers, webinars, and blog posts.

- Sales Enablement: Equip sales teams with tools and training, including pitch decks, FAQs and competitive analysis to effectively communicate Aftershoot's value proposition.

- Customer Advocacy: Engage with customers to gather testimonials, case studies, and feedback to inform product improvements and build trust in the market.

- Performance Analysis: Measure and analyze the effectiveness of marketing campaigns, leveraging insights to optimize future initiatives.