Manager - Product Marketing - Internet/Online

Job Title- Product Marketing Manager

Location-Bangalore

Experience-Product based and start up experience is mandatory

Roles and Responsibilities:

- Product messaging and positioning - Develop product positioning and messaging that resonates with customers and differentiates our product from its competitors

- Content Development - Conceptualize and craft educational product and solution content for a variety of platforms

- Market, customer, and competitive analysis - Be the authority on the customer, the industry trends, and the other industry players

- Sales enablement - Craft region-agnostic high-value sales tools, training, and collateral

- Demand generation - Develop and implement strategies to drive awareness and demand

- Evangelism - Serve as a company spokesperson and go-to product expert.

- Product Positioning, Messaging & Growth: Designed and execute various demand-gen campaigns around mobile application strategies. This included market research, cross-selling, up-selling and new customer acquisitions (customer interviews) to align with sales objectives.