Manager - Product Marketing - FMCD/FMCG/Textile

- Build on product messaging that sets our new products apart from others in the market to give them a unique selling point

- Obtain insights into customers usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data and maintain a high NPS

- Build sales enablement and marketing content in the form of sales plays, messaging guides & push notifications amongst others

- Monitor key performance indicators, make data-driven recommendations and advocate for internal resources required to drive the continued member growth via their respective marketing channel

- Build, manage and optimize outbound lead generation campaigns with advertising through referral and other product led-channels

- Build and maintain solid analytics around north-star metrics that we need to measure on our product

- Optimize our marketing automation and lead nurturing processes through email, content, and in product-content.

- Build user personas to develop customised offerings for different user groups, Developing standards, systems, and best practices (both human and technological) for content creation, KPI reporting, & other activities related to product marketing 

- Develop product marketing strategies around pricing, advertising and product launches, Test marketing product features, releases and ad copy