Manager - Product Marketing - FMCD

Manager- Product Marketing

CORE DUTIES & RESPONSIBILITIES:

1. Product Marketing Management: Plan & Execute all Marketing activities play a central role in managing the overall marketing program through various distributed functional teams

2. GTM: Plan the launches of new products and releases of existing products, and manage the cross-functional implementation of the plan.

3. Planning and Organizing: Write detailed plans for new product launches and manage the implementation of launch plans

4. Callout Ideation: Translate technical details into benefits for the user

5. Creatives & POSM: Oversee the ideation, design & production of all sales materials, including presentations, blog posts, advertisements, and social media posts

6. Competitor Awareness: Should have good product knowledge & understand competitor strategies

7. Customer Voice: Primary Research and analysis and understanding of the customer need.

8. Performance Analysis: Analyze new and existing marketing programs to determine the effect on sales and augment marketing strategies as necessary

9. Team Management: Lead a team of high-performing Product Marketers (3 team members) & work with other marketing leads mainly Digital, PR, ATL Media Buy, Design, Retail & Channel Marketing.

BASIC REQUIREMENTS APART FROM THE ABOVE WOULD BE:

- Qualification: MBA - Marketing or any graduate with relevant experience.

- Experience: Minimum 6 years of experience as a Product Marketing Manager/Brand Manager

- Product Knowledge: Interest in Technology & good knowledge of IT products.

- Strong Hold on Fundamentals of Digital Marketing, SEM/Google Ads/Social

Mrunali Narvekar
Smart Source