Manager - Product Marketing - FinTech/Social Commerce

Responsibilities:

- Build user journeys and communication strategies for every funnel the user goes through in the app

- Build highly engaging campaigns across user funnels to increase conversion rates

- Drive repeat users, referrals through Email, Push Notifications and other product touchpoints

- Plan & run defined experiments - test open rates, CTR, messaging, conversion rates and renewals.

- Work with internal and external stakeholder to seamlessly drive all campaigns

- Constantly look for funnel drop offs and optimize every step to increase conversion rates

- Share data on daily, weekly and monthly basis with the larger team

Requirement:

- 4+ years of hands-on experience in working with user engagement platforms

- Experience in building user funnels across app and web and proven record of successfully driving engagement and conversions

- Knowledge of HTML coding to create emailers is a must

- Experience working in a B2C product is preferable