Manager - Product Marketing - Consumer Durable

Industry : Consumer Durables

Category : Sales & Marketing

Job Description :

1) Lead the product team of an upcoming India brand in the consumer durables space

2) Be a part of a growing brand who is scaling up in the Indian market

Client Details :

Our client is a leading player in the Indian architectural space. They have shown significant growth in the last few years and are constantly looking to build their marketing team. They are well equipped with an in-house R&D center which supports multiple manufacturing units in India as well as abroad. They are looking to hire a Product Marketing Manager who will lead the marketing activities for them across a new product category

Description :

Reporting to the Promoter, following are the key responsibilities of this role :

- Will create mass market awareness for the product to tap business opportunities.

- Will take charge of a mass market campaign that's already up and running and take it forward.

- Leverage digital media initiatives to further strengthen the brand activations.

- Working closely with various agencies to come up with new brand campaigns

- Running the BTL campaigns for the product at the dealer/distributor level

Profile :

- MBA with relevant experience and deep exposure to product marketing.

- 8 to 10 years of experience in product marketing.

- Preferably should have prior knowledge of the architectural hardware industry.

- Should have experience of designing and running brand campaigns.

- Possess an agency + brand experience.

- Excellent verbal and written English communications skills.

Job Offer :

- The most exciting role in the company as the spotlight is on this line of products.

- Opportunity to be come a category creator in the market.

For a confidential discussion about this role please contact Raj Bhavya on +91 124 452 5485.

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