PRODUCT MARKETING MANAGER -- MNC CONSUMER DURABLE COMPANY
Responsibilities :
- Preparation and implementation of the brand plan in coordination with Brand Head
- Coordination with Advertisement Agency for developing briefs, advertising & communication material
- Analysis of Sales trends, identification of problem areas and development of solutions in consultation with Brand Head
- Coordination with a Sales team to provide marketing support tools to them
- Coordination with Finance department to review and monitor expenses
- Coordination with R & D, Legal and Operations department for development of products & execution of promotions & media plan
- Monitoring information from various sources to identify segments for new brand launches & scope for market extension
Candidate Requirement:-
- MBA Full Time
- Candidates From Consumer Durable / Consumer Electronics / Lifestyle Cos / Home Appliances / Retail Consumer Product Line, Preferred
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