If you live and breathe marketing, we need to talk. We- re looking for a flexible and versatile marketeer who will be responsible for the growth of our sales channels.
Responsibilities :
- Develop strategies and tactics to get the word out about our product and drive qualified traffic to our front door
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition channels - content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more
- Produce valuable and engaging content for our product.
- Build strategic relationships and partner with key industry players, agencies and vendors
- Be in charge of marketing budget and allocate/invest funds wisely
- Measure and report performance of marketing campaigns, gain insight and assess against goals
- Manage the SEO, SEM, customer outreach efforts, maintain various customer- facing properties (LinkedIn, Twitter, Facebook, Google+, websites).
- Requirements for the role is strong attention to detail and superior language skills - ability to write / correct copy is non-negotiable.
- You are expected to do Excel planning as well as review color palettes for design.
- Online brand-building experience a huge plus.
- Thinking out of the box - get maximum return for money spent.
- Very strong knowledge of both mainline and digital.
- Team Management
Requirements :
- MBA degree in marketing from Tier one B- School or Equivalent
- Demonstrable experience in marketing together with the potential and attitude required to learn
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- Good taste, a sense of aesthetics and a love for great copy and witty communication
- Up-to-date with the latest trends and best practices in online marketing and Advertising.
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