Manager - Product Marketing - BFS

Product Marketing Manager

About us :

Happay (now part of Cred) provides business expense management solutions that streamline the expense workflows of the corporates. Happay helps companies manage business expenses easily and quickly and achieve real-time visibility and control over all business expenditure. With Happay's business expense card and application, customers can report expenses automatically and management has the visibility and control over how and where the organization's money is spent, in real time, through web and mobile applications. Happay has some of the biggest names of India Inc. as their clients like Maruti, Tata Group, UPL, Edelweiss, PWC etc and is trusted by some of the innovative companies also: Dunzo, Lenskart, MPL, Swiggy.

As the Product Marketing Manager at Happay, you will take part in the complete marketing, go-to-market planning & execution, market research, competitive analysis, sales enablement, website content, feature launches, PR and measurement.

Key Responsibilities :

- Plan & manage the execution of go-to-market strategy for our Travel & Expense (T&E) platform

- Create sales playbooks for specific verticals and our T&E platform

- Refine and update messaging and collateral

- Train the sales and customer success teams on product and support offerings, and created related training materials

- Create collateral for prospects and customers that clearly articulate the value of our T&E platform

- Create vertical-specific content and materials catering to different decision makers to showcase the value Happay creates for customers

- Ensure that messaging resonates with customers and internal teams

- Conduct competitive analysis/market research

- Develop and produce market research that shows our products and services relative to competitors

- Develop compelling content in collaboration with internal stakeholders that will help drive customer engagement

- Help conceive and develop promotional plans and coordinate with various teams to drive key metrics

- Manage post-launch support for email and assigned verticals with content creation and internal training sessions

Qualifications and Experience :

- Problem-solve in a fast-paced, self-driven environment

- Communication aptitude coupled with the ability to create compelling narratives for our product

- Adept at creating presentations for different audiences

- Proven ability to plan and define research projects and interpret data to craft compelling stories

- Passion for analyzing products, customers, and market dynamics

- Strong writing and communication skills with the capacity to create exceptional content and comfortably engage with internal and external stakeholders

- Extraordinary organizational skills with the ability to manage multiple priorities and meet deadlines

- Ability to pick up new tools and concepts quickly

Requirements :

- 5+ years of product marketing experience in a B2B SaaS startup

- Exceptional strategic thinking ability and strong business judgment

- Experience with sales enablement, training, etc.

- Excellent written and presentation skills

- Experience in FinTech will be a plus