Manager - Product Marketing - B2B Software

Key Responsibilities

- Product messaging and positioning - Develop product positioning and messaging that resonates with customers and differentiates greytHR in the market

- Sales enablement - Communicate the value proposition and provide high value sales tools, training, and collateral

- Market, customer, and competitive analysis - Be the expert on the customer, the industry trends, and the players in the market. Understand how the product is used by our customers

- Content development - Conceptualize and create unique product and solution content for a variety of platforms

- Evangelism - Serve as a company spokesperson and go-to thought leader for Greytip

- Product releases - Assist with the product roadmap, plan and lead go-to-market activities and help create strategies for feature discovery

Requirements

- 5+ years in B2B software marketing - SaaS and CRM experience preferred

- Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging and pricing

- Experience initiating and driving a range of GTM programs including, webinars, tradeshows, social media, content marketing, etc.

- Excellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detail

- Strength in collaborating with cross-functional teams, including executive management, product management, operations, sales and marketing

- Self-directed, organized team player who is capable of hands-on-execution as well as long term business planning

- Metric driven, comfortable in working with data to draw and share insights with stakeholders

- Experience creating highly leveraged sales tools, training, and collateral

Benefits:

- Competitive salary

- Medical insurance

- Great team members & energy filled work environment

- Opportunity to be involved in high impact work