Manager - Product Marketing - B2B Segment - IT

Product Marketing Manager - B2B - IT organizations only (BTECH + MBA)

We are looking for a talented and self-driven individual to accelerate our efforts and be a major part of our high-quality culture. A successful professional will be both technically strong and business savvy, with a passion to make an impact through strong product messaging and communication skills.

- Closely work with product, business, and marketing team to understand the product, client needs, industry trends and able to create intelligent content.

- Overall, a highly driven, results-oriented, creative and nimble problem solver with a willingness to do - whatever it takes to deliver business impact quickly. Page 2 of 2

- Run product launches internally and externally. Ensure the new product feature release is communicated well internally and externally

- Implement marketing and branding strategies for new and existing products, internally and externally

- Work closely with sales team to train them on messaging, positioning and value propositions.

- Maintains relations with external stakeholders by organizing and developing specific customer relations programs; determining company presence at tradeshows and various user group meetings.

- Closely work with Partners on joint marketing efforts and maintain the existing relationships

- Consistently brainstorming and collaborating with team for new marketing ideas and strategies

- Building a massive following for SEW brand on social media channels such as Twitter, LinkedIn, Instagram, Facebook.

- Incorporate marketing efforts into various departments in the organization

- Be on top of all competitions, market trends and industries to compare and create content that is innovative and original

- Create a strong product positioning within energy and utility sector

- Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth

- Write clear, high quality professional content to help promote our products to all energy and water clients and create awareness within all associations levering channel marketing

- Collaborate and work with creative team, and designers

- Execution of marketing campaigns, track results and generate new leads

- Develop and review website content, blogs, abstracts, award submissions, articles, social updates, banners, case studies, media interviews, publications, white papers, etc.)

- Proofread articles before final submissions

- Plan, organize and execute industry events, conference, conduct workshops, roundtable conference, user group conference etc.

- Provide post event reports and analysis

Basic Qualifications:

- Excellent writing, spelling, and understanding of grammar are essential to the role.

- MBA in marketing with 7-10+ years of industry experience from A School

- Bachelor's degree in BTECH computer science

- Prior experience in software product company

- Preferred Energy and Utility experience or related

- Experience Analyze business activities to make them more efficient by using IT resource