Manager - Product Marketing & Analysts Relations - CRM Solutions

Based in Noida, this innovative global cloud CRM solution provider credited with the world's largest installation ever. From Fortune 500 to start-ups, businesses across nine verticals have built profitable customer relationships via CRM Product. A pioneer of Digital CRM for some of the largest enterprises across Asia-Pacific, customers include global brands like Pfizer, HDFC Bank, ICICI Bank, Axis Bank, Tata AIA, Reliance, National Bank of Oman, Pavers England etc. It was recently lauded in the Gartner Magic Quadrant 2015 for Lead management, Sales Force Automation, and Customer Engagement. This is the most exciting time to join as Product Marketing and Analysts Relations Manager because they are in rapid growth mode.

The open and bright office space nurtures a casual and fun environment. This collaborative, non-hierarchal organization cultivates transparency, integrity, and a tight-knit community passionate about building cutting edge technology to improve patient lifestyle and outcomes.

They are looking for a Product Marketing and Analysts Relations Manager to join their team at Mumbai for their Marketing Team.

What you'll be tasked with :

- Work closely with product teams to develop product messaging that differentiates new products and services from others in the market

- Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research

- Communicate the value of new products and services to the sales and marketing team

- Assist sales on calls when appropriate to provide deeper dives into the product

- Speak and present both internally and externally to promote the story of our product

- Create product content such as case studies, videos, website copy, and blog posts, etc.

- Gain insight into customer use of current products, untapped opportunities, and buyer personas

- Work with product marketing to secure positive analysts reports, and deliver quality information to analysts

- Work with analyst firms to complete research reports and whitepapers

- Establish processes for ongoing communication and education of industry analysts

- Manage analyst briefings

- Oversee budget, analysis, and recommendations for purchased analyst research services

- Support the corporate communications team in other PR-related programs and activities

- Responding to analyst inquiries, monitoring briefings, ensuring that deliverables are provided and suggesting research topics

- Developing and monitoring an analyst report calendar for coverage potential

- Facilitating information exchange with the outside PR firm

What you need :

- MBA in marketing and Engineering degree with 5- 9 years of experience in corporate communications and marketing with a background with an overall understanding of various business technology and software products.

- Three to five years of experience with a high-tech vendor as an AR specialist.

- Outstanding communication, presentation, and leadership skills

- Excellent organizational and time management skills

- Sharp analytical and problem-solving skills

- Have a deep understanding of business software users' psychology and enjoy solving complex problems, passionate about carefully researching customer needs and developing great communication strategies in order to answer them

- Should possess corporate marketing experience and excellent communication skills.

- Have a firm grasp of the target market and understand corporate positioning and product messaging.

- Have an enlightening perspective on the corporate strategy and can establish great rapport with industry analysts including Gartner and Forrester.

- Be able to communicate the messaging and value proposition of various products and customer implementations to the media and analysts community.

What you get :

- Responsible for driving messaging and positioning for new product features, solutions, and competitive intelligence.

- The opportunity to work with a Product company that is impacting Enterprise Customers across the global

- An open and transparent office where people are excited to come to work every day

- Opportunity to grow as a professional

- Competitive Salary

So, if you are a high energy Marketing professional with a strong sense of ownership over deliverables interested in joining a vibrant and quickly growing Product base Company that is built Digital CRM for some of the largest enterprises across global, apply now!