Manager - Product Marketing - AdTech Firm

Product Marketing Manager

Position : Product Marketing Manager

Exp : 6 to 12 yrs

Location : Mumbai

CTC : 30 to 50 lacs

Work Timings ( 12.00 to 9.00 or 2.00 to 11.00)

Client : An MNC Adtech company (with Offices in US / UK / Dubai / India)

Looking for candidates from Internet or Ecommerce Companies

Job Description : You should have 6-12+ of overall work experience. Out of which 3-4+ years of relevant experience in marketing/product/online customer success in a technology or Adtech or Internet or Ecommerce company or startup.

Go-to-market Strategy

- Target Market and Competitive Research

- Product Positioning & Feature Conceptualization

- Managing Product Launches

- Content & Messaging Strategy

- User segmentation & identifying targeted marketing strategies

Product Adoption &Growth :

- Onboarding Customers

- User Engagement Strategy &Execution

- Iterative Testing and Product Improvisation

- Consumer Journey Optimization

- Re-engagement Strategies

- Identify and apply cross pollination opportunities

Experimentation :

- Defining KPIs and goals

- Measuring progress & assessing the impact of these products

- Monitor Key Customer Satisfaction Indicators

Monetisation :

- Drive monetisation strategy balanced by a customer centric approach

- Identify new revenue sources and optimize existing ones

- Maximize user LTV using a combination of best working and new market practices

- Analyze ROI from products and manage changes required for maximizing it

Team Building &Management :

- Build & manage a team to drive required efforts

- Monitor performance and plan goal-setting for the future

- Define processes & roles to be followed for task execution

- Mentor existing reportees & train new joinees

Kumar